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More than 4 trillion online music streams in 2023, a record

  • May 16, 2024
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more-than-4-trillion-online-music-streams-in-2023,-a-record

Did you listen to more music last year? You’re not alone.

L’ global music industry surpassed 4 trillion streams in 2023, a new single-year record, according to Luminate’s 2023 year-end report.

Global flows also increased by 34% compared to last year, reflecting a increasingly international music market .

In the United States, three genres saw the strongest growth in 2023: country (23.7%), Latin (which encompasses all Latin music genres, up 24.1%), and world (a mix -all that includes J-pop, K-pop and Afrobeats, up 26.2%). .)

It seems that more and more Americans are listening to non-English music. By the end of 2023, Luminate found that the share of Spanish-language music among the top 10,000 most streamed songs in the United States had increased by 3.8% and that of English-language music had fallen. by 3.8%.

Under the umbrella of Latin, regional Mexican music experienced massive growth. The genre term – which encompasses mariachi, banda, corridos, norteño, sierreño and other styles – increased 60% in on-demand audio streams in the United States, accounting for 21.9 billion. Four of the six Latin artists who surpassed 1 billion audio streams in the United States were Mexican artists: Peso Pluma, Eslabon Armado, Junior H and Fuerza Regida, who also ranked among the top 125 streaming artists.

“She Dances Alone” by Armado and Peso Pluma surpassed 1 billion streams on Spotify in less than a year and became Mexico’s first regional Top 10 hit on Billboard’s all-genre Hot 100, peaking at No. 4 – later Bad Bunny’s collaboration with Grupo Frontera, “Un x100to,” reached fifth place.

As for the Taylor Swift of it all: Time’s 2023 Person of the Year accounted for 1.79% of the U.S. market, Luminate found, accounting for 1 in 78 on-demand U.S. audio streams.

Her dominance is reflected in Luminate’s Top Albums of 2023 chart, where Swift accounts for five of the top 10 albums in the United States.

However, when it comes to overall music consumption in the United States – even with Swift’s success and the massive successes of country music and non-English language programming – hip-hop continues to reign, representing 25.5% of all flows.

Maybe it has something to do with hip-hop celebrating its 50th anniversary in 2023, as streams for current R&B and hip-hop groups fell 7.1% from 2022, while catalog streams – older material – increased 11.3%.

PARMARIA SHERMAN / AP

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Allwitch Joly