The social network TikTok, owned by the Chinese company ByteDance, has launched a new application in France and Spain, called TikTok Lite, which allows its users to get paid by watching videos, it announced on Wednesday.
Downloadable from the App Store and Android application stores, TikTok Lite is already available in South Korea and Japan.
TikTok Lite users aged 18 or older can “collect points by discovering new content or completing certain actions,” the social network said. According to him, “the points collected can be transformed into a gift card or used to support creators”.
“Liking+ content, following new creators and discovering content” are among the different methods for earning points, which users can then spend on an exchange platform.
“Rewards vary depending on tasks completed and experience in the application”, “the maximum duration of rewarded video viewing is 60 to 85 minutes”, TikTok also indicated.
The French Secretary of State for Digital Affairs, Marina Ferrari, declared Thursday evening on the especially among young users.
“The remuneration mechanism proportional to viewing time – although capped at one hour and prohibited for minors – is a questionable deviation from our digital space and is the opposite of the principles of the digital society that we want to build”, a- she added.
Very popular with young people and influencers with its often dancing or musical video clips, the controversial social network TikTok has attracted more than 1.5 billion users worldwide.
It is regularly accused of hosting numerous disinformation videos, dangerous challenges and pornographic images, or even of being a spy and propaganda tool in the service of Beijing, which the company denies.
The European Commission has launched separate investigations into Meta, Snap (Snapchat), TikTok, YouTube on the measures implemented to protect the “physical and mental health” of minors.
