US President Joe Biden’s re-election campaign is launching a media offensive to attract the Latino vote in the November 5 elections. Capitalizing on the massive audience of the Copa America, the campaign will run advertisements on television, radio and social media during the football matches, which begin this Thursday.
Julie Chavez, campaign manager, said: “In the coming weeks, we will harness the energy of the competition to mobilize and reach Latino voters. »
Democrats anticipate an audience of about 100 million people for the tournament, which could become the most-watched Spanish-language television program of the year in the United States.
With around 60 million fans of the Mexican national team and the growing popularity of football thanks to the signing of Leo Messi by Inter Miami, this strategy could prove successful. Viewing events will also be held in key states like Nevada and Arizona, where Biden-Harris 2024/Copa America jerseys and banners will be distributed to boost campaign visibility.
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